Recent partner and course agreements have seen over 100 courses added to the GolfSwitch network in the last two weeks. GolfSwitch offers golf now live and in real time in more countries than any other provider worldwide.
In France, GolfSwitch is now showing available inventory on around 100 courses which includes fantastic properties like the Domaines de Saint Endreol, the Golf National, Golf de Hardelot, Le Touquet, Seignosse, Biscarosse and Paris International Golf Club. The addition of these courses has been made possible through a cooperation with BookandGolf.com, the main online and tee time operator in France. Added to the already existing and long term relationship with Open Golf Club and their courses, booking and playing golf in France has never been easier. The addition of these French courses has received great acclaim by our partners KLM AIR FRANCE Flying Blue Golf as they are now able to show their frequent flyers a wealth of live tee times in France. GolfSwitch expects great interest in the available French inventory in the run up to the 2018 Ryder Cup on Golf National.
The high end property of Son Gual on Mallorca joins the already available properties like Arabella Golf Resorts, Marriott Son Antem and others providing live inventory through a variety of reseller channels and giving the golfer more opportunities to play golf on Mallorca. Son Gual, near the Las Palmas airport has received many accolades during its few years in existence and will be using the GolfSwitch course portal engine to attract more visiting golfers to their course.
A recent agreement with European Tour Properties sees GolfSwitch provide online solutions to the courses forming part of that European Tour marketing group. All these courses have different management systems which immediately narrowed down the choice of the best solution to one company. GolfSwitch currently has over 65 interfaces with various course management systems worldwide which allows this diverse inventory to be shown in a uniform way to the golfer. Another decisive argument was the course centric approach GolfSwitch has whereby the course remains in total control of price, availability and golfers data. The agreement will provide these courses with a variety of online tools whereby the courses will be able to market to each others members with special offers and via the European Tour Properties website to the europeantour.com online visitors.
Jo Maes, Managing Director GolfSwitch International ltd: "I am obviously very pleased with our progress in the market but we do see challenges up ahead. The golf industry is slow to adapt to the modern technology plus the notion of flexible pricing. There lies our challenge, to introduce business logic and best practices, already very much integrated in other hospitality sectors like hotels and airlines, to the golf courses. There is no such thing as one price for a round of golf as set by the course operator anymore, green fee rates should now follow supply and demand. We are therefore setting up the GolfSwitch Academy where you won't be thought how to swing a club but to make the most out of the online tools that are available to maximise revenue from your tee sheet."
GolfSwitch has some more exciting agreements, course connections and new tools in the pipeline which will provide both courses, golfers as resellers with even more available tee times. This unique mix of tools, courses and partners will give the golf industry the much needed ammunition to fend of the competition from other leisure industries and will provide a more cost effective and efficient sales and marketing platform for the golf industry. It's all about the online, mobile and social reach and GolfSwitch unites them all in one solution.
Information for journalists:
- GolfSwitch's community platform Golfhub.com already covers a large part of Europe and, with more communities coming online in various countries, Golfhub is steadily becoming Europe's largest online golf community.
- Golfhub is Level 1 PCI compliant and has a Safe Harbour certificate.
- GolfSwitch is the world's largest online real time tee time distribution network. With more than 2,500 connected courses and four-million transactions processed per year, GolfSwitch has become the go-to organisation to market available tee times.
- Outside of the USA, GolfSwitch's European network connects courses in GB&I, the Benelux countries, France, Spain, Portugal, Cyprus, Tunisia, Italy and Germany. It is currently developing the network to expand into Eastern Europe, North Africa and Scandinavia.
- Resellers include some of the biggest travel companies in Europe with TUI and all their brands, Expedia, Orbitz, Travelocity, KLM Air France Flying Blue Golf and many other smaller tour operators.
